Because sending money should be fun.
Cookies wants to become the Venmo of Europe. Forget about complicated bank transfers. Save time and energy—send and receive money from your phone like you chat with your friends. Settling debts with friends can be awkward and unpleasant. Cookies will do it for you, letting you off the hook!
Jill Moser of Mastercard tells Karen Webster merchants and banks can't rely on card-linked, cookie-driven loyalty campaigns. Consumers want personalized offers.
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