The post Revolutionizing Community Engagement: Top AI-powered & Web3 companies that boost custom marketing appeared first on Coinpedia Fintech News In traditional schemes, we may understand ways to enhance community engagement rewards such as Customer loyalty programs. These schemes were simple â points for purchases, leading to discounts, and vouchers. AI has fundamentally transformed traditional ones by leveraging data analytics & machine learning of user behaviours, businesses can now create personalized marketing experiences that resonate with individual customer preferences. Combining AI & Web3, often referred to as the decentralized web, promises to reshape various sectors, enhance security, empower users with greater ownership of their data, and boost more passive rewards. In a groundbreaking shift from traditional community engagement, with a global loyalty market size of $9.17 billion in 2022 and projected to grow at a CAGR of 9.7% between 2023 and 2030, Web3, the decentralized internet, is poised to revolutionize the marketing landscape by providing a more secure and transparent platform for community engagement and interaction. The underlying technology of Web3, blockchain, has significant implications for marketing. The immutable and transparent nature of blockchain can help mitigate issues around fraud and distrust in advertising. Many companies are building strategic loyalty programmes to enable their customers to earn multiple rewards..  Popular Brand Web3 Loyalty Programs for Community Engagement  Starbucks: has launched a global coffee connoisseurâs NFT loyalty program on the Polygon network. The program offers class experiences filled with premium real-world perks. To earn Stamps, token holders must complete gamified tasks.  Burger King is offering customers an innovative new method to collect exclusive rewards. The company is utilizing a simple yet effective strategy of integrating QR codes into its meals. By scanning these codes, customers can collect non-fungible tokens (NFTs), which are then redeemable for various incentives, including digital collectibles, a free food supply for a year, and brand merchandise.  Cliniqueâs web3 loyalty rewards scheme is a highly regarded program within the brandâs customer community. It taps into contests where shoppers can register and earn chances to win gifts, including free products for ten years and exclusive NFT artwork.  Leading companies are at the forefront of a transformative platform that combines artificial intelligence (AI) insights with key components of Web3, including blockchain infrastructure, decentralized identity (DIDs), and non-fungible tokens (NFTs). This enables business partners and startups to offer their active communities better benefits and access personalized offers.  AI-Powered Community Engagement for Custom Marketing Solutions Brave Browser employs AI to deliver targeted ads and rewards users with Basic Attention Tokens (BAT) for viewing them. This user-centric advertising model respects privacy by ensuring that users retain control over their data. Spotify: By leveraging artificial intelligence to analyze user behavior and deliver personalized music recommendations, Spotify has significantly enhanced user engagement and retention. Uniswap is a decentralized exchange that employs tokenized incentives to encourage participation, showcasing the potential of DeFi in fostering customer engagement and retention. MetaHub Finance : Emerges as a dynamic force, combining Affiliate Marketing and Generative AI to introduce Decentralized Affiliate Consuming (DAC) platforms that aim to increase conversational engagement for the community. Their innovative approach fosters robust interaction between service providers and Web2/Web3 users while prioritizing personal privacy and security through unique identifiers and NFT-based tracking systems. The platform offers a community Quest Portal and advanced interactions for brands & requesters. The multi-tokens as rewards will be distributed in a total 90% pool for qualified users and task completion. DAC also allows users to track their contributions with Leaderboards Ranking to get more rewards and badges for top active participants. In just three months, MetaHub has already attracted over 120 community partners and 10,000 active users on DAC.  Boosting passive rewards opportunities for long-term contributor  MetaHub Finance offers innovative DeFi solutions through an activated NFT-Pass. This offers high returns with no lock-up period for Minters and redefines Web3 Affiliate Marketing. Its unique allocation terms mean 99% of tokenomics is for rewards and the remaining 1% goes to listing and development. Inspired by the Proof-of-Stake consensus mechanism, community members can earn a lot of tokens by owning NFT-Passes. The deflationary nature of the smart contract ensures that the supply of the token is reduced, which stabilizes its price. In terms of user experience, transparency, and security, MetaHub Finance has established a comprehensive platform that is easy to use and hassle-free. The deflationary token model is interesting, and its founders have taken practical steps to ensure its value will not plummet in the long term. Conclusion The convergence of Artificial Intelligence (AI) and Web3 technologies represents a significant milestone in the evolution of digital ecosystems. MetaHub Finance is at the forefront of this development, with the integration of AI and Web3 promising to revolutionize various industries, from blockchain analysis to decentralized storage and NFT projects. Businesses can create marketing strategies that are not only more effective and efficient, but also more transparent, secure, and customer-centric. Check out MetaHub via: https://bio.link/metahubfinance
Liquid staking reduces the minimum threshold required to earn block rewards and simultaneously enables the tokenized representation of staked assets.
Internet of Things (IoT) devices continue to increase in popularity across the globe. However, many have proven fallible to cybercriminals who are increasingly finding new ways to breach their security. In fact, in the UK, IoT malware attack volume increased by 163 per cent in 2022, compared to the previous year, cybersecurity firm Sonicwall revealed in its 2023 âCyber Threat Reportâ. In response, in December 2022, the Product Security and Telecommunications Infrastructure Act (PSTI Act) received Royal Assent and is set to come into effect in the UK on Monday 29 April 2024. The act looks to make connected digital devices, such as routers, cameras, smart speakers and doorbell cameras, more secure and less prone to cyberattacks by implementing minimum security requirements for their manufacturers, importers and distributors. These requirements include banning universal default passwords, reporting security vulnerabilities and requiring manufacturers to reveal how long they will support each product. David Emm, principal security researcher at Kaspersky David Emm, principal security researcher at Kaspersky, the multinational cybersecurity and anti-virus provider, welcomes the new Act, but suggests it should have gone even further to keep devices and their users safe: âThe new PSTI Act seeks to give teeth to the 2018 Code of Conduct for consumer IoT, which laid out 13 recommendations for manufacturers of IoT devices â items like routers, cameras and smart home devices, all of which are multiplying every year â with Statista predicting they will exceed 29 billion by 2030. âThe recommendations clearly havenât provided enough incentive for manufacturers to secure these devices, and for that reason, the Act is welcome. However, it is a shame that not all 13 have found their way into the legislation, with only 3 being given legal force.â âIt is positive that the Act is requiring manufacturers to say how long they will support each product. However, as things stand, this could be hidden away on their websites, which could easily be missed by consumers. This is something that should be available at the point of sale. We urge legislators to consider the implications of this in the light of a complex threat landscape.â Cybersecurity is king in product design Cade Wells, business development director at CENSIS, the Centre of Excellence for sensing, imaging and IoT technologies, explains how the news could impact firms: âThe new PSTI Act underscores the UK governmentâs commitment to strengthening the security of consumer-connectable devices such as smart speakers, doorbell cameras, and fitness watches. Cade Wells, business development director at CENSIS âBy banning default or easy-to-guess passwords, requiring a statement of the minimum period during which security updates are provided as part of a product, and mandating vulnerability disclosure policies, the legislation aims to safeguard consumers from potential cyber-attacks. âManufacturers, importers, and distributors of most IoT devices being sold in the UK are affected, and there are potential penalties for those who fail to comply. In the most severe cases, a penalty of either ÂŁ10million or four per cent of the companyâs global revenue â whichever is greater â may be imposed. âThis move highlights the emergence of cyber security as a fundamental aspect of product design and business strategy, marking a significant step towards creating a safer and more reliable IoT ecosystem. We will likely see further regulatory change in the future, so businesses must remain vigilant to ensure they maintain compliance and protect consumers.â âFurther regulations will be neededâ Robert Pocknell, IP solicitor at Keystone Law Robert Pocknell, IP solicitor at Keystone Law, also believes that the regulations will require changes and additions in the future: âI suspect that further regulations will be needed as devices become more complex, and cybercriminals become more savvy. âFrom a practical perspective, itâs right that at the moment retailers and distributors seem to be unprepared for the regulations and for the need to ensure that there are Certificates of Compliance when they sell connected products, but that will hopefully improve over time. âThere are many other issues to overcome in the IoT space, not least the claims made by holders of patents in the telecoms space that want a share of the revenue from the new innovative connected devices that are going to come onto the market.â âTrue protection goes beyond just regulationâ Alan Jones, CEO of YEO Messaging, a private and secure messaging platform that uses patented continuous facial recognition to authenticate users, Alan Jones, CEO of YEO Messaging âAs a team dedicated to providing secure authenticated and encrypted messaging, we view the UKâs Product Security regime as a positive step towards enhancing the security of connected devices. âWhile I commend the efforts to establish minimum security requirements, I believe true protection goes beyond just regulation. We are advocates for comprehensive privacy measures, emphasising end-to-end encryption, robust authentication mechanisms, and user control over data. âI believe that continuous innovation and global collaboration are essential in safeguarding digital communications, and measures empowering users to take control of their data should be added as a minimum requirement.â Where do APIs come into this? Mayur Upadhyaya, CEO at APIContext, highlights the role of APIs in the IoT ecosystem: âWhile the Actâs focus on connected devices is commendable, itâs crucial to recognise the role of APIs in this ecosystem. Mayur Upadhyaya, CEO at APIContext âThese APIs act as the communication channels between devices and the servers they interact with, often exchanging sensitive data. The PSTI Actâs emphasis on security becomes even more relevant when considering API interactions. âOne of the strengths of the PSTI Act is its focus on strong authentication mechanisms. This doesnât just apply to traditional logins but also extends to API interactions. The Actâs provisions around banning default passwords and managing vulnerabilities are equally important for APIs. Weakly secured APIs can be exploited to gain unauthorised access to sensitive data or disrupt critical functionalities within connected devices. Ensuring robust API authentication and authorization becomes paramount for the overall security of these devices. âAnother key consideration is data scoping. The PSTI Act promotes transparency around data usage, and this extends to API interactions as well. APIs should only be authorised to access and process the data they absolutely need to function. Minimising data exposure through proper scoping not only safeguards user privacy but also reduces the potential attack surface for malicious actors.â Improving âout of the boxâ resilience Michael Woolslayer, policy counsel at security platform HackerOne, reveals why he thinks the new regulations represent a positive move forward for smart devices. Michael Woolslayer, policy counsel at security platform HackerOne âWith stronger default security practices, such as unique passwords, consumer smart devices will be more resilient out of the box. Transparency around the security support date will help consumers make informed purchasing decisions, fostering additional marketplace competition based on security. The requirements also help pave the way for a more standardised approach to device security, potentially reducing the fragmentation in security practices across different manufacturers. âMore specifically, ensuring that organisations have a process to receive and fix vulnerabilities is already a best practice recommended by many of the most widely adopted cybersecurity frameworks and standards. âVulnerability Disclosure Programs foster a collaborative environment where security researchers, consumers, and manufacturers work together to enhance product security. Early vulnerability disclosure helps mitigate potential cyber threats before they escalate into larger security incidents. By requiring manufacturers to provide clear channels for reporting vulnerabilities, the regulation will help to ensure quicker identification and resolution of security flaws, ultimately protecting consumers.â Has the act overlooked consumer complacency? Finally, James OâSullivan, founder and CEO of Nuke From Orbit, a UK-based digital identity security firm, explains why although the legislation represents a positive start, it overlooks a serious weakness: human behaviour. James OâSullivan, founder and CEO of Nuke From Orbit âWe all want life to be as easy as possible. Give people a choice between remembering a complicated 10-digit password and using a four to six-digit PIN, a thumbprint, or facial recognition, and most people wonât go with the password. Donât stop them from using the same code over and over, and our research shows that 45 per cent will use the same PIN for their phone, apps, services and bank cards. âThat would be bad enough; what makes the situation worse is that more often than not, our phones not only connect to all those apps and services but are also the only way to verify access. So one-time passcodes, authenticator apps and other forms of two-factor authentication are all on the same device as the apps theyâre protecting. âIf your phone is stolen and the PIN discovered, a criminal can defeat most security to act as you. It doesnât take a genius to work out what happens next. Our research further showed that in 62 per cent of smartphone thefts, criminals have gone on to access victimsâ banking apps, digital wallets, social media, and email. âOur concern is that businesses will only do whatâs required of them, without addressing consumer complacency. What we need is for banks, mobile network operators, social networks, and other service providers to look at how their customers behave and tackle this escalating issue head-on by helping instantly invalidate stolen data. Only then will we start to make a dent in tackling the escalating threat of smartphone theft.â The post The New PSTI Act is a Good Start, But do Smart Devices Still Need Better Protections? appeared first on The Fintech Times.
The post 3 Meme Coins That Could Reach $100 Billion Market Cap, Plus One Dark Horse Play For 2024 appeared first on Coinpedia Fintech News The meme industry has witnessed massive adoption in the past few years. What started as fun has grown to reach $54B in Market cap. Some analysts think that the meme coin market will grow to over $500B in the year. This article looks into the 3 top meme coins that could reach a $100B valuation in 2024. They are Dogecoin (DOGE), Shiba Inu (SHIB) and Dogwifhat (WIF). Even with the growing interest in these meme coins, KangaMoon (KANG), the new meme coin, is about to stake a claim in the market. KangaMoon (KANG Projected for 100x Rally While Dogecoin, Shiba Inu and Dogwifhat are heading to the moon, KangaMoon has come up with a unique idea to revolutionize the meme coin market. The KangaMoon project is coming up with a revolutionary platform that will reward users when they participate in various activities. The social-fi model allows users to engage in weekly, and monthly challenges and earn KANG. Meanwhile, the Play2Earn feature will allow users to build their profiles, connect with gamers worldwide, and challenge them in fights and tournaments to test their skills. By winning matches, players will earn virtual currency and rare in-game assets that can be sold or traded in the gameâs marketplace. Unlike other meme coins that thrive on hype, the KANG token has real utility as it is used for transactions in the ecosystem. The token is in the 5th stage of its presale and sold for $0.0196. The team has seen over 6,000 presale buyers and more than 20,000 community members sign up. Having given early buyers 290% returns, analysts forecast 700% returns soon. Notably, KangaMoon has partnered with RaidSharksBot to make the ecosystem more engaging and fun. Users who participate in the thrilling raid can win a $1000 monthly reward pool. Above all, KANG is one of the meme coins to watch out for in 2024. Dogecoin (DOGE) Heading for a Resurgence Dogecoin is one of the top meme coins that brought the meme coin market into the limelight. Various tweets from billionaire CEO Elon Musk brought the token to the limelight in 2021 and saw it set an all-time high record of $0.73. Meanwhile, Dogecoin is one of the top 10 cryptocurrencies with a market cap of $22B. Some analysts believe that the ongoing developments in the Dogecoin ecosystem, coupled with the meme market rally, could fuel a rise in Dogecoin price value. As such, DOGE is among our picks of meme tokens that will hit a $100B market cap in 2024. Shiba Inu (SHIB) Market Rally Fuels Speculation of a Surge to $0.0001 Shiba Inu, the Ethereum-based meme coin has grown in popularity worldwide and is now accepted as a form of payment at hundreds of locations, either directly or through third parties. One of the unique features of Shiba Inu is Shibburn, where millions of SHIB tokens are burned weekly to stabilize the price. Data from Shibburn shows that over $720M tokens were burned in the past week, fueling speculation that Shiba Inuâs price will surge in the coming weeks. Based on CoinMarketCap data, the token price has increased by 154% in the past year. With a market cap of $15B, more rallies could push the market cap to $100B in 2024. Dogwifhat (WIF) Gains 1500% in 3 Months The new entrant into the meme coin market, Dogwifhat, is already carving a name for itself. Launched in November 2023, Dogwifhatâs price has gained over 1,830% since then. The market cap has also moved from less than $1M to over $3.2B. Some analysts believe that if Dogwifhatâs bullish momentum continues, the market cap might hit $100B in 2024. The growing interest in the meme coin could help it achieve its goal. Discover the Exciting Opportunities of the KangaMoon (KANG) Presale Today! Website: https://KangaMoon.com/ Join Telegram Community: https://t.me/KangaMoonofficial
Global tech firm Veritran has partnered with Swift, the worldâs leading provider of financial messaging services, to enable financial institutions to offer an enhanced, streamlined and more transparent cross-border payment experience to their customers. By joining the Swift Partner Programme, Veritran customers can offer their end users access to several Swift solutions that aim to increase transparency and security in cross-border payments: The Swift âGPI Trackerâ enhances transparency in cross-border payments by enabling users to check a paymentâs status Payment pre-validation increases security by validating beneficiary data before a payment is sent SwiftRef, Swiftâs payments reference data solution, helps to streamline payment operations and enables users to find all the data sets they need in one place Users also gain full visibility of a payment cost, including the FX rate, upfront. Juan Carlos BotrĂĄn, global head of API acceleration at Swift Juan Carlos BotrĂĄn, global head of API acceleration at Swift, commented: âCollaborations such as this are improving the experience for those sending payments cross-border, while also increasing transparency and security to improve the ecosystem as a whole. âItâs vital that industry players work together in this way to overcome increasing fragmentation in the cross-border payments landscape.â Through this collaboration, Veritran and Swift aim to simplify the customer experience and boost the operational efficiency of financial institutions. Prioritising speed and flexibility Veritran is dedicated to streamlining seamless banking experiences and leverages its extensive expertise and deep market insights to ensure efficient integration, as well as swift market deployment. Gabriela Giannattasio, VP of EMEA at Veritran Gabriela Giannattasio, VP of EMEA at Veritran, also added: âThis agreement is designed to align with the changing market demands, prioritising the need for speed and flexibility with a more transparent and consistent pricing structure for users, the retail sector, small and medium-sized enterprises (SMEs) and large corporates. At Veritran, weâre fully committed to leading the charge towards an innovative future in international payments.â This collaboration aims to enhance user loyalty by expanding digital access and improving the efficiency of banking operations and end-user experience. This innovative proposal for financial institutions guarantees instant access to funds globally, enhancing transparency and control over every transaction from start to finish while adhering to existing regulations. The post Veritran and Swift Come Together to âOvercome Increasing Fragmentationâ of Cross-Border Payments appeared first on The Fintech Times.
This notice means that exchange-traded funds and similar investment instruments with Bitcoin or other cryptocurrencies as underlying assets will not be assigned any collateral value.
The post One Thing Could Crash Bitcoin And Crypto In The Coming Months appeared first on Coinpedia Fintech News Recent economic indicators from the United States have ignited concerns of stagflation, casting a shadow over the cryptocurrency market, especially Bitcoin. Prominent crypto trader ELJA has shed light on key developments, including disappointing GDP figures and a significant uptick in core inflation, pointing towards a challenging economic environment. Fears of Stagflation Loom According to well-known crypto trader ELJA, the US GDP figures falling drastically short of expectations at 1.6% highlight a weakening economy. Concurrently, the US core Personal Consumption Expenditures (PCE) index surged from 2% to 3.7%, representing an 85% increase. đ§đ”đ¶đ đąđ»đČ đ§đ”đ¶đ»đŽ đđŒđđčđ± đđżđźđđ” đđ¶đđ°đŒđ¶đ» đđ»đ± đđżđđœđđŒ đđ» đ§đ”đČ đđŒđșđ¶đ»đŽ đ đŒđ»đđ”đâŠâ Elja (@Eljaboom) April 27, 2024 This dual trend of sluggish growth coupled with mounting inflation is a classic marker of stagflationâa scenario where an economy experiences slow growth alongside rising prices. However, the fear of stagflation presents a unique challenge for the Federal Reserve (FED). During economic downturns, the FED typically implements rate cuts to stimulate growth. Mainly, during periods of rising inflation, the FED resorts to rate hikes to curb price increases. However, with stagflation, where both conditions exist simultaneously, monetary policymakers find themselves in a precarious position. Bitcoin Could Face Sell Off Meanwhile, ELJA parallels historical periods of stagflation, particularly in the 1970s and 1980s, when stock markets experienced significant declines. If history repeats, cryptocurrencies like Bitcoin, often influenced by traditional market movements during turbulence, could face intensified selling pressure. Key Event Ahead: FOMC Meeting The upcoming Federal Open Market Committee (FOMC) meeting, scheduled in four days, holds critical importance as it will determine the direction of monetary policy in the near term. The decisions made during this meeting could have a profound impact on both traditional financial markets and the cryptocurrency sector in the coming months. As investors await the outcome of the FOMC meeting, the crypto market remains on edge, closely monitoring economic indicators and developments that could influence market sentiment and asset prices.
This week, the PYMNTS Weekender dives into whatâs on influencer brandsâ CEOsâ minds in the lead-up to this game changer.