Bima is the leader in mobile-delivered insurance in emerging markets. Launched in late 2010, Bima currently reaches seven million people across eight countries in Africa, Asia, and Latin America, including Ghana, Senegal, Tanzania, Mauritius, Bangladesh, Sri Lanka, Indonesia, and Honduras. The purpose of BIMA is to protect the future of every family. Their target base is the mass market meaning that they develop products that are affordable also for low and mid income segments.
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Discussion
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