DataSine offers a client segmentation tool combining big data and psychometrics to help financial institutions understand their clients. It seeks to revolutionize the way financial institutions evaluate clients, build portfolios and measure risk
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https://www.finextra.com/newsarticle/33347/bbva...
BBVA's Propel invests in psych/AI startup DataSine
Propel Venture Partners, BBVA’s San Francisco based venture capital investment vehicle, has co-led a $5.2 million funding round into London-based DataSine, which blends psychology with machine learning to create highly individualised marketing campaigns.