In advance of Mother’s Day, one of the most significant holidays for the cross-border payments industry, MoneyGram has launched “Make Your Mother’s Day,” a funny and memorable way to celebrate moms – no matter where they are in the world.
This Mother’s Day, don’t gift mom boring flowers or chocolates. Instead, opt for something more imaginative that’s guaranteed to make her laugh. Create an unforgettable memento using generative artificial intelligence (“AI”) technology and share on social media to enter for a chance to win a trip home to hug mom in person.
While there are many distinct cultures, unique customs and special traditions around the world, one element is universal: moms deserve to be celebrated. With the holiday just around the corner in many countries, visit mgrm.link/makeyourmothersday, simply upload a photo of you and mom and let AI work its magic. Generated from over 180 potential scenes, the result will be a custom digital card that brilliantly fuses today's tech craze with nostalgic charm or global elements.
From May 8 to May 15, 2024, people living in the United States*, Canada*, United Kingdom, Australia*, New Zealand, France, South Africa, Brazil, El Salvador, Guatemala and Mexico can enter for a chance to win[KC1] a plane ticket home by following these simple steps:
1) Create your Mother’s Day card at mgrm.link/makeyourmothersday and save it to your device
2) Head to Instagram and follow @MoneyGram
3) Post your Mother’s Day card as Instagram Story tagging @MoneyGram
Globally, Mother’s Day tends to experience an influx in cross-border payment flows, as families send money home for long-distance celebrations. Proof in point: MoneyGram payment volumes from the United States to places like Mexico, Guatemala and El Salvador often spike over 50% in the days surrounding the holiday. Across the industry, Mexico posted record remittances in May of 2023. Fueled by larger inflows of funds for celebrations around Mother’s Day, Mexicans living abroad – mainly in the U.S. – sent home $5.69 billion in the month.1
“MoneyGram is in the business of connecting people around the world using cutting-edge technology,” said Greg Hall, MoneyGram Chief Marketing Officer. “We’ve designed this AI card generator to do just that: bring together families and help them celebrate even though they may be living apart, while also having a bit of fun! And there’s no better time to offer this extra layer of connection than on a holiday that means so much to our customers.”